by Friday, January 23, 2015

From grapes to good shelter, from vine to anti-crisis shelter: Valpolicella Amarone with his/her – that is preparing to present a preview of the year 2011 (Verona, 31 January and early February) – is the most precious vineyard of Italy. THE 7435 hectares of vineyards, According to the study 2014 by Assoenologi, are indeed altogether approximately 4 BN. EUR, a figure that has no equal among other Italian red wine appellations. The value, grown by 200 million euros over the past 5 years, is the result of media attributed by Assoenologi for each hectare of Valpolicella – 530/550thousand euros – that surpasses other great red wines made in Italy, like those of Montalcino, Chianti, Barbaresco and Barolo (excluding the sub-zone of Cannubi). Other national primacy of Valpolicella is the production value of your wine: 550 million euros in 2013 (that 325mln only for Amarone), between Amarone, Valpolicella, Ripasso and Recioto. Overall, the land of Amarone, that along with the international media is preparing to enjoy a preview of the special vintage 2011, produces about 60 mln bottles 80% destined for abroad and a high percentage – according to Ismea – bottled/certificate product (96,75).

For Christian Marchesini, President of the Consorzio Tutela Vini Valpolicella: "The potential total value of our vineyard, already high, It would add even more value on the rise. It is that, intangible, the quality brand who have built our productions, Amarone in primis. It is on this asset that we are working to grow the image of our country in the world ".

The 12th edition of Amarone Preview, organized by the Consorzio di Tutela Vini Valpolicella with the support of the Chamber of Commerce of Verona, the vintage 2011 – that looks like a great vintage – will be proposed by 64 companies while the inaugural conference will focus on the international dynamics of the King of Valpolicella Red. Expected in the 31 January dozens of journalists and winelovers from around the world and also the city centre of Verona will render homage to Amarone, with dedicated recipes in restaurants and bottles of participating companies to the preview in the main stores.

The public can visit Amarone Preview 2011 (Verona, Palazzo della Gran Guardia) Saturday 31 January from 16 at 19 and Sunday 1 February from 10 at 18 (admission fee € 30).

According to you, a Knight of Amarone like me can miss?

See you at Verona!


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