Franciacorta Institute commissioned to Astra Research an analysis of reputation of Franciacorta and Franciacorta. AND’ been created in the first ten days of September 2014 through 1.500 Online interviews administered by CAWI SOFTWARE (Computer Aided Web Interviewing) a representative sample of Italians 18- 70enni, approximately 40.9 millions of adults. The data collected are to a large extent comparable with those of a similar survey carried out in 2011 by the same institution and for the same Customer.
Interesting ranking of wines deemed better suited for gift: dominate the Brunello di Montalcino (55%), the Franciacorta DOCG (54%) and the champagne (almost 54%) with everyone else clearly detached: Chianti 40%, Prosecco DOCG and Barolo 38%, Nero d'Avola 31%, Montepulciano d'Abruzzo 30%, Asti 25%, Amarone 25% and others well below the 10%.
Knowledge aided of Franciacorta, defined as "a type of wine at natural fermentation in bottle, i.e. with bubbles "is no less than the 95% of respondents (82% for sure and 13% Maybe). Than three years before such notoriety has grown by eight percentage points. The main competitors have increased over the last three years their knowledge but has remained unchanged the leadership of Franciacorta, While it is true that Asti is known by 89%, the champagne by 86%, Prosecco di Conegliano Valdobbiadene DOCG from 70%, DOC from Oltrepò ben minor 45%, the Trento DOC from 33% and Altalanga from 9%.
If we take into account the frequency of consumption (regular or occasional) of sparkling wines known, the ranking sees in the Prosecco DOCG (the 80% of its knowledgeable consumes more or less often) followed by Asti (79%) and Altalanga (73%); the Franciacorta DOCG lies in fourth place with 73%, followed by the Trento DOC (69%), by DOC Oltrepò (67%) and finally champagne (60% regular or occasional consumers of the total of connoisseurs).
The purchase of sparkling wines known sees first ever Prosecco DOCG (82% its connoisseurs) followed by Asti (77%), from the Franciacorta DOCG (73%), by Altalanga (70%), from the Trento DOC (68%), by DOC Oltrepò (65%) with the champagne to close (60%).
Many other interesting data in PDF which you can download here: AstraRicerche summary the Italians the Franciacorta and the Franciacorta_2014