GG reader, Piero Valdiserra , He published this text in a section not applicable. I decided to make a post. Good read.
THE LIFE AND DEATH OF A SITULA
The Chronicle, First of all. At the XXVII Edition of the Müller Thurgau Wine Exhibition ", recently held in Cembra (TN), was again exposed to the public the famous cembrana situla, the precious bronze Bowl from the 4th century b. c.. now considered an icon of the old Trentino wine culture. Found in Val di Cembra in 1825, the situla is now kept at the Castello del Buonconsiglio di Trento, whom he allowed to expose it once again in the city of his find in conjunction with the exhibition 2014.
Well, you say, and what does all this with life and with death? Does, does: Let's see why.
How do you let die a great archaeological find of the past? Simple: you let him languish in a dusty Museum. Under a cold glass case, with the caption of an incomprehensible, with the accessory comment – on a card, on a brochure, on a catalogue – vergato initiatory slang excavation specialists. The object, slowly but surely, slips into oblivion, among the general indifference. Buy the rigors of death, being placed into a context, that Museum, that if he is not dead is certainly dying. Just see the visitor turnout figures in museums, that apart from a few important exceptions are dramatically declining.
How do you do it live? Simple: It fits in the "narrative" of today and tomorrow. Take for example the situla thirty: reported, Although for a few days, in the beautiful Palazzo Maffei di Cembra, He immediately aroused renewed interest. Beyond this occasional exposure, its potential "narrative" are endless. Can attest to the importance of the culture of wine in ancient Italian civilization; may remember the reputation that the Rhaetian wines had already consolidated in the Roman period (the historian Suetonius states that he was a great admirer the same Emperor Augustus); can recall the importance that the wines of the area purchased in the provisioning of the Imperial legions (as recently documented Professor Attilio Scienza). And so this step.
Much theory and little practice, It will say. Fine, then we take the situla and let's make copies, as promotional materials, gadget, Sports Awards cups etc.. The image on the Usiamone brochures, about flyers, on the tourist handouts, on diplomas and certificates, on websites, on blogs. His name is dedicated to events, contests, public events, workshop, institutional activities related to the world of wine. The only limit is our imagination.
The morale is so soon that. To revive a legacy of the past, document or object, you have to get it out from the graves of memory and enter it in the news today. Do it tell him, in a captivating. And to do this it must become "ingredient" of an interesting story. In the present case, who wants to revive the cembrana situla must study it in depth, knowing every detail and then "transplant" in contemporary storytelling: It does not matter whether a Conference, a company presentation, a tourist or institutional initiative, a wine bucket by old form, a simple souvenir to take home from Trentino.
After 25 centuries of history, wish you a lifetime of stories even more long and glorious the situla di Cembra!