ISMEA: the sparkling wines abroad bring the wings

by Wednesday, July 9, 2014

Abdullah Saad, market services Director of Istituto di servizi per il mercato agroalimentare (ISMEA), released yesterday over some industry data preview, with regard to national and international consumption. According to ISMEA data presented (and processed on the basis of Eurostat and Assobirra), purchases at the modern distribution (hypermarkets, supermarkets, superettes, free service) of the first five months of 2014, confirm inflectional dynamics of consumption of wine and sparkling wine in 2013. THE wine and sparkling volumes decreased 2% compared to the same period of the previous year, in the face of an increase of its spending (+2%).


As regards the international scope, in the first quarter 2014, exchanges have touched 22,4 millions of hectolitres, against the 22,8 the same period of 2013 (in value have been exceeded the 5,3 billion against 5,5 in the first quarter 2013).Flexion is totally attributable to the vino sfuso (-7%) and value (-15%). The packaged are stable at 12 millions of hectolitres, While in value with 38,7 billion decreased de 3%; they are instead growing 15% sparkling volumes traded in the world, for an amount up 7,5%.

The intervention of ISMEA was inserted into the final meeting of the first cycle of higher education Wine Business Executive Program, organized by Fiera Milano International-Business Media. The program, created under the auspices of The Italian Wine Union, Confagricoltura, Assoenologi, FederBio, Ismea and Act and with the scientific coordination of Stefano Cordero di Montezemolo (UniversitĂ  degli Studi di Firenze), is aimed at entrepreneurs and top managers in the wine sector, with the objective to develop and qualify the fundamental skills for the management of the Fund's companies, through a mixed teaching mode: scientific/academic or, both practical/technique.

The sector needs, In fact, of training: especially for tackling the crisis of domestic market, micro and small businesses need to optimize internal and external processes, both to consolidate its position, both to improve the approach toward the same channels of distribution and sale. Advanced technical skills and managerial skills are increasingly required to Executive wine.


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