by Tuesday, May 13, 2014
You can do it with chocolate, cinnamon, even yoghurt flavoured or even caviar. San Carlo is launching a contest in which to create the new taste of their potato we consumers.

After the success of more taste Lime and pink pepper and mustard Flowers, they have gathered great enthusiasm from the audience, confirming the high quality and the image of a brand that continues to be the best performer of the taste and the Italian way of being, for the first time San Carlo will allow its consumers to become protagonists, involving them in the creation of a new product, deciding the new taste of the upcoming chips.

A unique competition and its mechanics, with prizes and a super prize.

The Italians will be asked to connect to the official Facebook page of San Carlo or special competition website and to enter the area dedicated, representing the "cuisine of San Carlo”. Here you can browse various drawers and choose two ingredients between eight categories to submit your "Taste": spices, flavors, vegetables, cheese, sauces and condiments, meat & sausiges, salt and pepper and special ingredients.

At this point you can create custom bag by choosing the color of the bands and assigning a name to the new taste and telling his inspiration.

The pack can be shared and, in the middle phase, users can express their preferences through the mini contest. But it will be only the jury, in the final phase, to select the winning taste, that will be signed by the winner and launched by the end of the year in limited edition and awarded 25.000 euro voucher.

In addition, for the entire period of the contest, among those who will participate by sending or by voting the various proposals, We will be giving away hundreds of product and supplies mini themed contest where you can win prizes by 1.000 euro.

The competition will be valid from 12 May to 5 October, and the whole operation will be divided into three phases:

1° stage – from 12 May to 10 August: harvest of the proposals of the new "more taste"


2° stage – from 11 August to 5 October: 8 weeks that will run 8 mini challenges; 16 pack will compete and only 8 go to the finals


3° stage – from 6 October: assessment of the jury and the launch of the new "more taste" in limited edition


I've already played. My taste?

geisha chips


No Comments Yet.

What do you think?

Your email address will not be published. Required fields are marked *