NYC Identity. Fourth Edition at the start

by Wednesday, October 2, 2013


"TheExpo dei sapori " will be the theme of the fourth edition of New York Identity (in the heart of Manhattan from Friday 4 Sun 6 October) chose the city of Milan will host theExpo in 2015 the theme "Nourishing the planet, Energy for life”, dedicated to the exchange of ideas, projects, products and techniques.

The comparison of different cultures will once again be the leitmotiv by New York Identity – dedicated to the happeningsthe excellence of made in Italy products and to the quality Italian cuisine – that this year will see side-by-side Italian chefs and cooks in American six universal ingredients : the egg, the tomato, the cod, the cheese, pasta and rice.


New York Identity, conceived by Paolo Marchi – creator of Identità Golose, International Congress of cuisine and pastry copyright – and from Ceroni Patron of MAGENTAbureau, in collaboration with Eataly, It is an opportunity to emphasize the wide gastronomic variety of our country through six exclusive cooking class and two exceptional dinners Cook more hands from some of the greatest chefs of today.


For three days the Eataly's Learning Center and the, the most spectacular space large foodstore, will host the chefs of NY Identity: from Friday to Sunday are scheduled every day two lessons. Each lesson will propose a dialogue between two chefs, one Italian and one American, that will make everybody a recipe inspired by the protagonists of this edition products.


«America for Italians it is an eternal promise land – State Paolo Marchi – and New York City that mesmerizes with its faces, his live without ever stopping, his spirit that has the scent of freedom. And also for the electrifying variety of cuisines and restaurants. Bring the Italian excellence for us of Identità Golose is a challenge, a want to see that, next to big pots that they overcooked the history, We can renew, marrying any other culture in a comparison, This year, around specific products, common to every culinary culture. Changing ways to live them and to prepare them »


«We are delighted – Adds Oscar Farinetti – to host at Eataly for the fourth year in a row New York Identity an event in perfect harmony with the essence of our reality. More than just a culinary event, NY is an event identity

training that pays tribute to the chefs of today and explores ways to reinvent traditional recipes each day and classic techniques in their work contexts. This collaboration represents a perfect combination with the culture of Eataly, focused on exploration, learning and discovery».


The high profile of the content, chefs and allows partners, Since the debut of New York Identity, to communicate with an audience of fans and quality-conscious journalists.


This is the program of the six lessons The Scuola Grande of Eataly:

Friday, 4 October

· hours 12.00-13.00: Mario Batali & Cesare Battisti > the pasta

· hours 16.00-17.00: Dave Pasternack & Moreno Cedroni > the cod


Saturday 5 October

· hours 12.00-13.00: Daniel Boulud & Massimo Bottura > the egg

· hours 16.00-17.00: Sara Jenkins & Mauro Uliassi > the tomato


Sunday 6 October

· hours 12.00-13.00: Matthew Lightner & Carlo Cracco > rice

· hours 16.00-17.00: Viviana Varese & Jeremy Bearman > the cheese.


Two planned dinners in Brasserie:

· Friday, 4 October: Cesare Battisti, Mario Batali with Mark Ladner, Mauro Uliassi, Carlo Cracco, Katia Delogu.

· Saturday 5 October: Cesare Battisti, Lidia Bastianich with Fortunato Nicotra, Massimo Bottura, Moreno Cedroni, Viviana Varese, Katia Delogu



The event is organized under the patronage of Comune di Milano and the collaboration of Fipe – National Bilateral Tourism Authority and relies on the participation of important companies in the agri-food sector as main sponsor: Consorzio Tutela Grana Padano, Acqua Panna-S. Pellegrino, Lavazza, Mirafiore Fontanafredda and Monograno Felicetti.

Identity will also participate in NY this year Mionetto Prosecco's official Identity NY and Birra Moretti. During the event, the event will be served fine Italian wines : Berlucchi and Marchiopolo.

Other players will be the oil of Olio Toscano IGP Consortium and products Agricola Paglione, Agroittica Lombarda and Dairies In Veneto – Fior di Maso.

Chef jackets will be signed Bragard.


New York Identity Once again represents an important occasion of meeting and confrontation in the sign of the culture of taste, useful to support the promotion of international Milan in view of Expo 2015 that, just on the topic of nutrition quality, find your carrier assets. Info : /.com |


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