Pink shares? Between the vineyards of Valpolicella there is need, because the presence of women among entrepreneurs of these Verona hills wine is already a significant reality. But not only. The wines of Valpolicella are also consumption rose. From a survey carried out by Vinarius, the Association of Italian wine, It turned out that the passionate Amarone in Italy are much more "of the other half of the Apple", representing the 69% who drinks big red. Their age is between 35 and the 50 years: modern women, and independent, demonstrating with their choices to be refined also designed.
Valpolicella women who are business summits are not few: among the 180 bottling companies that are part of the Consorzio di tutela del Valpolicella the 13% has a woman as owner, in 7% of the cases there was a generational replacement by women, in 17% of the companies there are women who occupy a position of responsibility in life and in the management of the cellar.
In total, the 37% of associated companies has a ' footprint ' (female). Of course we're still not equal, but it's a very significant value because of the ' pink ' companies are some of the most prestigious names of the Valpolicella wine scene.
Throwing the overall data, the world of wine is one of the areas where women are more present: both the Ais, the Association of sommelier, both Onav, the national wine tasters, There are about one-third of women bound, While the Fisar, the Federation of sommelier, hoteliers and restaurateurs the percentage rises to 45%.
Then there is the remarkable example of "women of wine», a cross-party Association founded in 1988 It collects over 700 producers listed, experts, restorative, enotecarie and journalists. Between these, 19 are part of the consortium of Valpolicella, to demonstrate that these parts women have at heart not only the fortunes of their company but also the growth of the wine industry.