Colpo grosso for Cellar Soave, that becomes The Bachelor set Russia, the format USES that in February will air on the first Soviet channel TNT

by Friday, October 5, 2012

Borgo Rocca Sveva, wine-cellar Sweet boutique, hosted yesterday filming brand new Russian reality "The Bachelor "or" the Bachelor”, that will air from next February on TNT, the Russian television network in the Country. The format, of American origin, provides that Twelve gorgeous girls Russian is contending for the attention of the one male competitor, through skill tests, culture and beauty. The main character-is the Bachelor soccer player Evgeni Levchenko: to him the choice about who will be his ideal woman among these beautiful girls.

The reality show was filmed in Italy and the many rounds that have undergone the competitors were held in the most beautiful and evocative of Italy, including Soave. Here between vineyards and grapes, between vintages and tasting, the beautiful protagonists found themselves talking about wine and to suggest how to conquer the Bachelor between footballer stemware, Bon-ton and kitchen.
Fifteen cameras used, In addition 70 staff technicians, makeup artists, Directors and directors of photography.

Not only television entertainment to today. In February, millions of viewers through tv Russians will directly in their homes real "pieces of Italy" with a huge return on travel in key places chosen and products Made in Italy resumed.
Not this chasuble for Cantina di Soave since last April the company signed an important trade agreement with Millennium, one of the most successful distributors in Russia, for further references insert in that market and to consolidate the shares already gained. Millennium, that has in its portfolio such as Taittinger Champaine, Louis Jadot, La Chablisienne, Prunotto, Torres, Freixenet, It is, in fact, is rooted not just in major cities such as Moscow or St Petersburg, but also in the entire territory of Russia.
The agreement covers the production of doc wines Soave, Valpolicella and Bardolino, In addition to Pinot Grigio igt, Chardonnay and Merlot.
The privileged sales channel is that of modern distribution currently distributes the Russia 95% of wine, against a 5% covered restaurants and specialty shops (Source: Nomisma). Over the past 5 years, According to Nomisma, wine consumption in the former Soviet Republic grew by 80% with an important trend for Italian references If 2001 accounted for 4,7% of the total imported wine, in 2008 they reached the 20% and in 2011 the 27,5%. Are therefore large growth margins for Italian quality wines, Since in 2011 the 56% of wine consumed was internal productions, against a 44% imported. Despite the average Russian is not yet very knowledgeable regarding wines, It is expected that the range 2011 – 2016 There will be further growth margin equal to a 4,4% for red wines and a 3,8% for white wines.


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