Were 7,6 million bottles of Champagne in Italian market penetration of 2011 with an increase of 6,3% compared to the previous year. The Italy represents for the Champagne and the sixth volume market and fifth in value (Excluding France) and it ranks among the countries that more appreciate the wine French wine country. The world rankings of the largest Champagne fans see in the first place the United Kingdom with 34,5 millions of bottles followed by the United States and Germany, respectively with 19,4 and 14,2 millions of bottles.
The Italians are traditionally loyal consumers to major brands, with 86% of the market share held by the maison, the 9% by vigneron and the 5% cooperatives. In 2011 arrived in Italy 470 trademarks, Search constant sign that Italians devoted to Champagne which appreciate particularly the most valuable cuvée which vintages, obtained from grapes of a single vintage, that alone serves as the 7% of the market. In the first seven months of this year in global shipments of Champagne are stable (-0,2% compared to the same period of the previous year). In 2011 were shipped worldwide 322,9 millions of bottles.
LARGE AMOUNTS OF CHAMPAGNE IN 2011
…the ht production 333,568
…4722 winemakers that process the chmpagne
…the maison and 299 67 production cooperatives
…323 million bottles shipped in France and in the world, referred 695 Maison and 39% rècoltants and cooperatives
…141 million bottles exported all over the world