Wines such as JAWS. And counterfeit alert

by Monday, October 1, 2012

With the crisis is rampant counterfeiting luxury goods. Including wines. If China, is the world capital of counterfeiting, the fierce competition is now fueling this phenomenon even in the old continent. To launch the alarm are major international newspapers that reveal a scenario quite disturbing and downright amazing. Few indeed know that severe Angela Merkel's Germany is second in the world ranking of countries that copy and forge products, as revealed by a authoritative special German economic newspaper Handelsblatt ( "But even the luxury sector in France and in Italy is in danger, threatened mostly by Eastern European countries, where smaller companies tend to copy the products of major brands, with prices and lower quality ". ( It's not just the fashion with its accessories to be finished being targeted by counterfeiters, the number of counterfeit food products continues to grow. After the well-known scandals linked to olive oil, pachino tomatoes and white truffle, now it's luxury wine to be the center of attention especially of French press. In an extensive special signed by Denis Saverot, the prestigious newspaper Le Monde announces the recent purchase by a Chinese Tycoon of the historical French Winery "Chateau de Gevrey-Chambertin" in Burgundy and warns the big European producers, including also Italy in primis, from the dangers of the advance in Asia that aims to grab non-featured wineries impersonating for Gran Cru. ( For Le Figaro, In fact, "the Chinese market is flooded with counterfeit wines. The first victims of this vast traffic are just the French crus, in particular the châteaux of Bordeaux, with losses of hundreds of millions. Paradoxically, in China there are more Lafite 1982 than they are produced in France ". ( If the European Union is trying to adopt even stricter measures than those currently in force, even companies run for cover by introducing increasingly innovative anti-counterfeiting systems. In Italy, for example, the historic Tuscan dell'ornellaia Estate, always at the forefront to protect the originality of its products, invested in testing a new identification system using radio frequency (RFID) for all its wines other than those distributed in the US and Canada (where local legislation does not allow, ndr). In this way it is possible to trace the distribution through channels other than those authorized by the manufacturer, guaranteeing the authenticity of the wine in order to prevent any attempt at imitation and counterfeiting. RFID technology is in fact a small electronic chip (TAGS) embedded in the back of the bottle label, on the box or carton that contains, that is associated with a unique ID number and connected to this electronic device in labeling line, creating traceability information between the TAG and the distribution/customer database. Other great wines, as Bordeaux are no less, using the latest technologies. The famous German group Aimed, manufacturer of adhesive tape, recently designed an app for Smartphones that can send real-time bottle code to customer service to find out instantly if the wine is original or fake. (


No Comments Yet.

What do you think?

Your email address will not be published. Required fields are marked *