The wine reconfirms alcoholic beverage more consumed (51% in 2011), followed by beer (38%) and sparkling wines champagne and Prosecco (20%). Basically stable habits of Italians in the frequency of consumption of alcoholic beverages. Altogether they continue to consume alcohol with the same intensity and frequency achieved in 2010. These are some of the research data on alcohol consumption Federvini degli italiani in 2011. It remains well above the 50% the percentage of those who consume alcohol every time they drink only 1 glass (especially on holidays). The effects of ' waiver ' are more visible in consumer habits during workdays, compared to holidays, Although – with respect to the 2010 – abstention on weekdays seems in decline compared with a slight increase in moderate amounts of alcohol consumed (1-2 glasses). With respect to the 2010, during weekdays, there is in fact a general recovery of consumption of drinks as the balance of those who "do not consume" is always negative.The occasions are more frequent consumption of alcoholic beverages are definitely those related to home meals and extra opportunities extra domestic meal or see more segmentanti and presence in terms of frequency of consumption by the number of glasses drunk. It confirms the growth of consumption of alcohol or moderately alcoholic cocktails in ' close ' to dinner (typically the position of happy hour). In general is established using the cocktails during happy hour and it is interesting to highlight an increase in consumption of cocktails such as after dinner.
The main place of consumption of alcoholic beverages is in fact at home (83% own or of relatives/friends 55%) followed by restaurant 49% and pub/bar 25%. The levers that drive to the consumption of alcohol are essentially unchanged over the past few years and follow the caratteristiceji of alcoholic beverages which are associated, that is primarily (for the 71% of consumers) alcoholic beverages have an accompanying role to food, reason strongly associated to the consumption of wines; the pleasure of taste and the pleasure of drinking for socializing are the three main reasons of consumption, in many cases accompany the main motivation. The pattern of consumption of alcohol in Italy remains moderate: mostly you drink 1 or 2 glasses for the occasion of consumption; dinner at home is the most common alcohol consumption. 4 Italians on 10 know the characters of Mediterranean style approach to drinking. This style is recognized in the drink in moderation, primarily during meals or for certain occasions and, sorpattutto, choosing quality rather than the quantity. It is a style of responsible consumption, whose knowledge is certainly more prevalent in more mature age groups (41% among the 45-54, 38% among the 55-64) and socio-economic contexts more educated (46% among graduates, 41% among graduates), but who can count on a fair knowledge of the youngest (37% among the 25-34, 31% among the 17-20). Most young Italians drink moderately, and it does so always in company. Young people between 17 and the 20 years consume alcoholic beverages mainly to taste the flavor (64%), to socialize (41%) and to accompany the food (30%). The most consumed beverages among young people 17-20 years turn out to be the alcoholic cocktail (21%), followed by beer (18%), from wine (14%) and the sparkling/champagne (8%).
The consumption of alcoholic beverages remains predominantly male; women are attracted to a more "easy" (mixed and/or little alcohol); overall the consumer of alcohol concentration is greater in the Central age groups (especially 35-44 years) and at over 65, Although different products are different consumption target (es: wine, men > 35 years; beer, men 25-64, appetizer women products 20-34 years, etc.); with respect to the 2010 the 35-44enni show a certain stability of consumption, While the age group showing the most interesting is the increments of 25-34 years.