|"Elegant, Exclusive, Exciting: the three ' and ' that, in a natural way and directed, tell the Franciacorta which protagonist of moments, like what awaits us at the Open in Rome next Column 18 April, where will be held the first edition of the prize ' in Rome "FranciacortaWith these words, Maurizio Zanella, President of the Franciacorta Consortium, announces the first edition of ' Rome ' in Franciacorta, the prestigious event created by the Franciacorta and organized by the Agency ' Tiziana Rocca communication ', to celebrate and honor the capital along with many personalities from the world of institutions, of fashion, of entrepreneurship, printing, film and culture, where the common thread is the excellence. The appointment, on invitation, is for Wednesday 18 April, at the Open Column (Palazzo delle Esposizioni, Via Milano 9 stairway to Rome)."With the award for ' Franciacorta in Rome ' – explains Maurizio Zanella – we would like to thank those who, along the course of his life and of his career, made the "made in Italy" a prestigious business card that will show up in the world. It is essential to, In fact, our products are supported by an excellent action, to consolidate the international culture of quality, we Italians, We recognized the expression ".
The institutional award Franciacorta in Rome will be handed to the Mayor of Rome Gianni Alemanno; The Franciacorta in Rome Prize for entrepreneurship to fashion designer Laura Biagiotti, While recognizing Franciacorta in Rome for the character male of the year media will be delivered to the journalist and President of Medusa, Carlo Rossella. The Franciacorta Prize in Rome for the character female media of the year, will be delivered to Cristina Chiabotto, While the Franciacorta in Rome as host of the television program of information will be delivered to Bruno Vespa. The award for excellence in culinary industry instead, will be recognized at the Franco Maria Ricci (President AIS associazione italiana sommelier – Lazio). Finally, the Special Award Franciacorta in Rome, will be withdrawn from the coach of the Italian national football team world champion, Marcello Lippi.
"Our wish – concluded Zanella – is to share and spread our passion for quality. That's why we chose the Open column as location where to celebrate our award, who has the ambition to become a reference event for honor, every year, the best of "made in Italy".