Behind the Bacio Perugina the story of a great woman who has pioneered our times

by Tuesday, January 17, 2012

I'm not fond of sweets and chocolates, but every so often a Bacio Perugina escapes me tasting it, white version, really intriguing. Leafing through some Focus back I discovered who invented and then I studied. Discovering the history of a great woman who here I want to tell.

It says that the Kiss was born from the idea of Luisa Spagnoli – Yes, the stylist! – of kneading with other chocolate fragments of Hazel that were thrown during the processing of chocolates. Came a strange irregularly shaped chocolate, that recalled the image of a fist closed, where the knuckle most prominent was represented by a whole hazelnut.. He was called to this “Punch”. Giovanni Buitoni, not convinced it was a good idea to offer chocolates to give as “fight”, wanted to ribattezzarli with a more suitable name. Thus was born the “Kiss” Perugina.

Luisa Spagnoli, born Sargentini (Perugia, 30 October 1877Paris, 21 September 1935) by Pasquale Sargentini, fishmonger, and Maria Conti, housewife, little more than 21-year-old bride Hannibal Spaniards. The two are chemist and, immediately after, begin to produce comfits. In 1907, together with Francesco Buitoni (Yes, that the dough), Open a small business headquartered in the historic centre of Perugia, the Perugina, with fifteen employees. With the outbreak of the first world war to force out the factory remains only the Spanish Lady with her two sons, Mario and Aldo. After the war the Perugina is already a factory with more than 100 employees.

In 1923 Hannibal withdraws from Spanish company for internal friction: dates here the beginning of romance between Louise and Giovanni Buitoni, by 14 years younger and the son of Francis. For Louise, now on the Board of Directors of Perugina, began efforts to build social structures that improve the lives of employees. He founded the nursery of Fontivegge (considered the most advanced in Europe in the confectionery industry). Invented the famous chocolate called “Bacio Perugina“.

At the end of the first war he also launches into a new venture: the breeding of poultry and rabbit angora. Rabbits are not killed nor fleeced, but lovingly combed to derive the lana (d)’angora for yarns. Born in the suburb of Santa Lucia l’Angora Spagnoli [1] for the creations of shawls, boleros and fashionable clothing. Reporting to the Fiera di Milano as “excellent products” push Louise to redouble efforts: are 8.000 farmers who send in Perugia for combed hair via mail from at least fifty thousand rabbits.

In 1940s, at a time when many are suffering hunger and cold, the Spaniards gave their workers for Christmas sweaters, socks and wool for a value of 4.000 lire, a fortune for those times. The settlement of Saint Lucia had a pool for employees. Employees are built terraced houses (still exist), We organize nursery for the children, you promote dances, football matches, gare, holidays.

Luisa fail to see the real take-off of the company who will begin about four years later under the guidance of his son Mario. She was diagnosed with throat cancer. Giovanni Buitoni moved to Paris to ensure the best care and remains with her until her death in 1935.

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2 Responses
  • lorenza vitali
    January 20, 2012

    But by…What a beautiful story! There were entrepreneurs and entrepreneurs with this force!

  • Paul Frignani
    September 22, 2013

    Exceptional visionary person with an entrepreneurial and humanitarian sense quality of workmanship,considering the era for a woman,to his memory I my best compliments

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