Chris Andreotti, 29 years of Trento, is the new Coordinator of the Strada del Vino e dei Sapori di Trento and Valsugana. After the Master of Tourism Management of Trentino School of Management and two working experiences abroad – in Greece and New Zealand -, It is involved in research and consultancy in the field of tourism marketing and management both on the local territory, and abroad.
Andreotti has been chosen by the selection board of the Strada del vino after a selection that involved a shortlist of candidates for their skills in the field of territorial marketing, for in-depth knowledge of trentino gastronomic heritage and its actors and for the willingness to take on the challenge with passion to bring the wine road towards new and important goals.
The new Coordinator's task is challenging to continue the work carried out in recent years by the Strada del Vino e dei Sapori di Trento and Valsugana and complete, in partnership with the other Strade del Vino e dei Sapori del Trentino, the unification process that should be completed during the summer 2012.
Great appreciation is directed by the President and the Management Committee of the wine road to the outgoing Coordinator Bob D'angelo, called by the first dicembrealla direction of Apt Valsugana, as deserving of having created a dynamic network of professionals involved in the development of wine tourism and have led to the Strada del Vino e dei Sapori Trento and Valsugana some interesting innovations in the field of new communication technologies (IPhone app) and development of events since consolidated success and acclaim (Doc- Film designation of origin).