The world olive oil discovers new technologies. From 29 October all’11 December 2011, on the occasion of the exhibition Frantoi Aperti, the medieval villages and the old mills of DOP Umbria oil road will host a series of shows and cultural activities and will become a great virtual square where everyone can share their experience and express their opinions through various social channels of facebook and twitter. This XIV Edition the event will also be an opportunity for the public to vote for the favorite recipe proposed by various foodblogger, invited by the Umbrian Dop olive oil Road and the Comunità montana dei Monti Martani, Serano and Subasio, to try their hand at creating recipes that enhance the properties and taste of that precious product of land what are the olives.
The recipes, published on blogs of participants of Association, will be rated using the buttons like, social networks twitter and facebook, decreeing the end one lucky and talented winner will be rewarded with a weekend in one of the structures that belong to the Habitations of Umbria Dop. An additional special award, consisting of 5 Litres of extra virgin olive oil Dop Umbria, will be delivered to the recipe which has earned the greater number of condivioni on the twitter channel.
With these initiatives the Association DOP Umbria oil road seeks to create a real system where territory and institutions work together to give rise to an environment, real and virtual, where wine tourists should be able, not just to find information easily, but, by sharing their experience, to become themselves users active in the promotion of the peculiarities of the territory. A new way of communicating in an attempt to involve the palate younger and transmit the genuineness of the opinion of the common people with their passions, their weaknesses, appreciation for the good things in real life.
From 29 October, the opening day of the event you can also download from the Apple Store l’application by Frantoi Aperti for iPhone and iPad. An interactive map that will guide easily fans discovering the various Mills scattered in the hills, help them rediscover the warmth of family tradition by making them to uncover the taste of the delicacies of Umbrian cuisine.
Program and more information: frantoiaperti.net