http://geishagourmet.com/2011/10/26/i-sensi-del-marketing/

Directions of marketing

by Wednesday, October 26, 2011

Last month a new supermarket was opened in Topeka, Kansas.

AND’ equipped with an automatic water spray that keeps products fresh…

When the nebulizer is activated you can hear the sound of distant thunder and the smell of rain…

When you approach the Department of dairy products, listen in the background a bellowing of cows and the smell of freshly cut hay…

The butcher hangs the smell of grilled steaks with onions, While near the egg shelf, feel the typical ways of chickens and hen and a tantalizing aroma of bacon eggs.

Finally, the shelf of bread is fragrant smell suffused of freshly-baked bread and pastry…

Those who reported this news item says that the toilet paper in this supermarket no longer wants to comperarla… 😉

Humor aside, Anyway, Here comes true a new frontier of marketing a few years ago was only assuming the potential. So shopping experience becomes a sensory 360 large.

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4 Responses
  • curious
    October 28, 2011

    These “americanate” I like a lot! I hope you soon spread from us. When finally we well drunk of virtual even in food and beverage, will the consumer risipiscenza rediscovering slowly have a brain right.
    Don't you think? Hello, Hello!

    • Gino
      November 3, 2011

      You know that in Italy 2 years ago at Vignola (MO) a new CONAD supermarket has installed a plant anchor today works and lets you feel ,so reporting, the scents and aromas 5 departments.
      The company that made the whole thing has a site http://www.ariaprofumata.it
      The increase in sales was also documented.
      Hello

      • Gourmet Geisha
        November 4, 2011

        Wow Gino, very interesting, just go back

    • Gourmet Geisha
      November 4, 2011

      Well, I'd like to know how do with wine… That suggestion form…

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