Elio e le Storie Tese will be the protagonists of the continuation of the project dedicated to Taleggiatori, now in its third edition, an initiative developed following research carried out by Consorzio Tutela Taleggio which identified values and uniqueness of this product of excellence lombarda. The band in Milan will be at the forefront with a active participation in the campaign dedicated to Taleggiatori that will close with a big concert for fans of Taleggio. This new initiative Crown a path to a repositioning of the Taleggio on a younger target audience than the trend that I wanted a product consumed primarily by 35 years forward. A company successfully realized by Taleggiatori, that through the site dedicated to them, italeggiatori.it, organize raids through the streets of Milan, coordinate actions of guerrilla marketing, invite web users to register to attend for free musical events of big success, to participate in contests that reward creativity and creativity, to register to receive informational Consortium tools, According to an original style and Maverick.
As always the inspiration and creativity characterise the initiatives of Taleggiatori, that this new year will be exclusively as front man the most creative and irreverent among the artists of the Italian music scene: Helium, with its Storie Tese. The milanese group will participate actively to promote the campaign through unusual channels Taleggio, alternative media and videos that will be deployed on the web, activities that culminate in a big musical event, a concert that will see its protagonists Elio e le Storie Tese.
An initiative promoted by Consorzio Tutela Taleggio and aimed at young consumers, a cheese lovers in step with the times, a product that meets and marries the gusto, the interests and enthusiasm of young people.
The style of the band Elio e le Storie Tese, that continues for years to successfully intercept the mood of new generations, It is perfectly in keeping with the spirit of Taleggiatori. The Consorzio Tutela Taleggio wants to promote also in this case the consumer awareness of one of the traditional products and land quality, an example of excellence and gastronomic food authenticity.
For further information on this activity involving Elio e le Storie Tese, You can consult the site www.italeggiatori.it